Content Marketing Analysis

Content Marketing Analysis

You can measure readers' engagement with your brand, or the relationship you start building including using:

•         Number of pages viewed on your website in a given period.
•         The average length of a visit to your site.
•         The number of visits by Internet users who have already visited your site.
•         The bounce rate , or the number of visitors who come to your site and leave it directly.
•         The average number of pages viewed per visit.

You will also be able to analyze the virality of your content, the influence , the distribution of the message. You will know if your audience finds value in your content. Thus, you can study the shares on social networks, or the number of so-called unique visitors for a given period.

Another element to knowing the effectiveness of your content marketing for traffic is the conversion rate from single visitor to buyer. Each visitor will follow different steps from the funnel to the purchase decision. Turnover is also a good guide. In fact, a line of content costs almost nothing, while a simple word can provide a sale.

Finally, as with all other chapters, here are the key points of content marketing:

•     It's not just about blogging. You have to be creative and know how to evolve your creations.
•     Regularly analyze the quantitative data of your content marketing.
•      Concentrate on human relations with your customers, adapt your content to their desires and     needs.
•      Also focus on the different stages of the funnel to be able to meet the expectations of your         prospects.
•      Favor quality content , attractive, enjoyable, entertaining.