Content marketing; a source of traffic

Know that content marketing brings you traffic quickly and easily , of course work and skills are still needed. If you enrich your content with photos, info graphics, users will necessarily want to read you. Here are some details of a good content marketing:

• Be consistent and have enough content, give your site a professional look. In addition, a longer text will allow you to have more backlinks. However, still favor quality over quantity.
• Make your content easy to read, especially with visual objects. Do not use vocabulary that is too precise or too complicated.
• Publish regularly . In addition, it will promote your return on investment.
• Write quality titles , especially not boring. You want to make you want to be read. The reader needs to know what the article will mean by the title. You must make a positive first impression. They must be short and attractive.On average, 80% of readers will read only the title while only 20% read your entire publication.

Content marketing is composed of attractive text, of course. But most of this marketing is the distribution and sharing of this text, to add significant value. For this, you can send emails to your prospects. For example if you own a blog, create a site where they can subscribe to the newsletter. You have one more contact to share your post, who can share it, and so on. For that, think about:

• Give an effective and relevant title to your email.
• Be personal , social with the recipient, flatter it but always in good dosage.
• Do not send them too many emails too often. Otherwise they can quickly classify you as 'spam'. Two mails a week is the maximum.
• Analyze unsubscription rates and compare it with your latest actions or changes.
• Go to the stage of comparison when you have enough subscribers to know what is the best method.
• One of the main goals of content marketing is to create a real community around the brand . It's indirectly to sell, we agree. But here again, you must seek to privilege the human contact , the social, the authenticity.

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