Digital marketing by email

Today, most people watch their emails when they wake up, at work and even in the evening. They suppress a large majority, including spam . On the other hand, they tend to keep and read more personalized mails . Spotting an interesting email usually comes down to finding a needle in a haystack. Getting a prospect to read a mail is difficult but allows a return on investment , and this can be difficult to believe among all spam.

Knowledge of the law

The law of marketing digita l is, in general, very strict . Know that if you do not follow, you expose yourself to lawsuits, hence the importance of knowing it. Here are 7 important things to know about direct marketing:

• Do not share of data inaccurate or misleading in the header, in particular concerning the sender.
• Do not use misleading objects or subtitles . You must specify the content of the message accurately.
• Indicate that your email is an advertisement .
• Your email must include your "physical" location .
• Clearly indicate how to unsubscribe from the newsletter.
• If a prospect wishes to unsubscribe, immediately respect his request .
• If you outsource your digital marketing, watch for the actions of the engaged company working on your behalf.

 Effectiveness measures

In digital email marketing, two aspects are measurable: the engagement of the prospect and the conversion rate.

These measures include the number of open mails, the opening rate, the number of emails opened by the first visit of a user, the number of clicks and finally the number of conversion of prospects and therefore purchases.

The essentials of digital marketing via email:

• The personalization of an email is a key aspect to promote the opening of it.
• Remember to automate your emails to reinforce this customization.
• Focus on the entire consumer experience .
• Be fully aware of the different articles of the law of digital marketing.
• Synchronize all of your marketing actions.
• Finally, remember that each reader does not always read his mail via a computer, adapt to all types of devices.